jo.

ALL PROJECTS

infographic.

This project was created as part of the Visualisation module. The task was to work with a partner to design an infographic on a topic of our choice that could be used as a large-format poster in a real-world setting.

We chose BeeYou, a sex education app developed by a start-up founded by my project partner’s mother. The app was designed to support children and parents with age-appropriate sex education through an AI-powered chatbot that could answer questions and provide information on a wide range of related topics.

BeeYou educational infographic

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magazine.

This magazine was created as part of the Communication Design module, where we were free to choose our own topic.

I developed the concept for Kitchen International, a magazine that explores the food cultures of five different countries in each issue. Each country is featured across two double-page spreads: one introduces the country’s food culture, traditions and interesting facts, while the other presents three selected recipes from that cuisine.

Kitchen International magazine cover
Kitchen International double-page spread 1Kitchen International double-page spread 2Kitchen International double-page spread 3Kitchen International double-page spread 4

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poster.

This poster was also created as part of the Visualisation module. The task was to find an existing poster with a weak design and redesign it based on our own ideas.

For my redesign, I kept selected elements from the original poster and reinterpreted them in a new visual style, creating a more modern and coherent overall design.

Original recycling day poster⟶Redesigned annual recycling day poster

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3d model.

This project was created as part of the 3D Modelling module, where we explored the fundamentals of working with Blender. The task was to create a complete 3D scene with a variety of individually modelled objects.

I chose to design an empty bar, focusing on the interior, atmosphere and details while working with modelling, texturing, lighting and rendering.

Wide view of the modelled bar
Bar interior, view of the counter
Bar interior, view of the booths

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product
photography.

These images were created as part of the Digital Photography module.

The task was to photograph products in a studio setting, creating both a still composition and a dynamic shot, followed by editing and retouching the final images.

Before editing: product still beforeBefore editing: product dynamic before
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After editing: product still afterAfter editing: product dynamic after

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portraits.

These portraits were also created as part of the Digital Photography module. The task was to photograph portraits in two different settings – in the studio and outdoors.

I chose football as the theme and worked with different lighting conditions and compositions before editing and retouching the final images.

Before editing: portrait outdoor beforeBefore editing: portrait studio before
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After editing: portrait outdoor afterAfter editing: portrait studio after

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tiktok strategy
for grillfürst.

goal

The goal was to develop a TikTok strategy for Grillfürst that increases reach and brand awareness, attracts a younger audience and builds an active community. In the long term, the increased visibility should also support website traffic and sales while strengthening the overall perception of the brand.

strategy

The strategy focuses on entertainment, authenticity and added value rather than traditional advertising. Instead of simply presenting products, the aim is to create content that feels native to TikTok and naturally integrates Grillfürst and its products. Recurring formats create recognition, while trends and spontaneous content keep the channel flexible and relevant.

content formats

Several recurring formats were developed, including quick recipes, BBQ myth testing, product and food battles, POV content, behind-the-scenes videos and trend tests. Each format follows its own structure and style while combining entertainment with topics related to BBQ, food and Grillfürst.

approach

The strategy follows a test-and-learn approach: different formats, hooks and styles are tested and their performance is analysed to identify what works best for the audience. Videos are designed to be fast, dynamic and recognisable, using strong hooks, subtitles, changing perspectives, humour and recurring elements. As the channel grows, products, collaborations and advertising can be integrated more prominently without losing the authentic TikTok character.

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linkedin recruiting
strategy for grillfürst.

goal

The goal was to strengthen Grillfürst’s employer brand, position the company as an attractive workplace and increase both the quantity and quality of applications. At the same time, the strategy was designed as a low-cost approach with a strong focus on organic content.

strategy

The strategy puts people instead of products at the centre of communication. Employees, company culture and authentic insights into everyday work are used to show what it is like to work at Grillfürst. Employees can also act as brand ambassadors, making the company more personal and approachable for potential applicants.

content formats

The content combines behind-the-scenes videos, POV content, employee stories, workplace content and job-related posts. Some formats can be reused across platforms, while others are specifically designed for LinkedIn and focus more strongly on careers, employees and company culture.

approach

The main focus is on regular, authentic employer-branding content supported by free or low-cost job listings. Paid recruitment measures can be used selectively when necessary, while organic content continuously builds trust and gives potential applicants a realistic impression of the company and its workplace culture.

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new social media
format for grillfürst.

goal

The goal was to develop a new YouTube format that increases reach, attracts new audiences and actively involves the community. The format should provide entertainment, build long-term recognition and integrate Grillfürst products naturally without making traditional advertising the main focus.

format 1

A community-driven competition where viewers submit their own BBQ creations. Selected recipes are recreated and rated throughout a series of episodes, with the top three participants competing in a live final for the title of BBQ Champion. Community voting, expert opinions and a continuous ranking add interaction and competition to the format.

format 2

An international BBQ series where each episode focuses on one country and three typical dishes. Recipes are combined with interesting facts about the country and its food culture, creating a mix of entertainment and information. Products, guests and community suggestions can be naturally integrated into each episode.

approach

Both concepts were designed primarily for YouTube, while also creating content that can be reused across other platforms. Individual recipes, highlights and moments from each episode can be turned into short-form videos for TikTok, Instagram Reels and YouTube Shorts, extending the reach of each production.